iPhone 4S upgrade pricing

Update 28/10/11: seems the data add-on pricing is confusing the heck out of people (sales reps in CarphoneWarehouse included) as it’s hidden in the ‘Terms & Conditions‘ PDF on this page of the O2 website. Crazy. Here’s the snippet:

O2 All in additional Data Options

• O2 All in plans have a default amount of data included. You have the option on your Price Plan to share your data allowance with other non-voice devices on your mobile account. When sharing data you can avail of an increased data allowance.
• Pricing: When you share your data allowance the monthly charges that apply are set out in the table below. Your existing Price Plan data allowance is removed from your account when you avail of one of the different data options listed below. The value of the default data in your All in Price plans are €5 on the 250 Price Plan and €10 on the All in 400, 700 and 900 Price Plans. This amount will be replaced with the monthly charge for your chosen data sharing option from the table below.

Data Allowance	Sharing data with other O2 (non-voice) services ( i.e. one voice SIM and up to two other data SIMs)
	€	Additional usage charge	Additional Contract term
700MB	€15*	2c	30 days or 18 months with device purchase
2GB	€20*	0.9c
5GB	€25*	0.4c

*A €5 discount on the monthly charge for data sharing plans is available, until 31/12/11. This discount applies for 3 months from connection and thereafter standard charges as published above apply.

• On the O2 All in 250 Price Plan you can also choose to increase the data allowance on your Price Plan to 700MB (without sharing data). The default value of €5 in your Price Plan will be replaced with a €10 monthly charge.
• Data Sharing
  • You can share your data allowance between one O2 All in voice service and up to 2 other data services (such as O2 Broadband) on the same account. You cannot share data between two or more voice services.
  • Your voice service must be on O2 All in to avail of shared data.
  • If you have another service (e.g. an O2 Broadband Service) on another account then it must move to your O2 All in voice service account in order to share data.
  • You must complete the Minimum Term on your existing data services if you wish to avail of shared data.
  • A Minimum Term of 30 days or 18 months applies to the shared data service. The 18 month term applies with device purchases i.e. if you require a Broadband dongle then the 18 month term will apply.
  • PLEASE NOTE: this 18 month Minimum Term is separate and in addition to your O2 All in Minimum Term and if you cancel the data service you will be required to pay O2 the monthly Data Sharing subscription charge which applies to the Data Sharing option chosen by you, multiplied by the number of months (including any part months) that are left on the Minimum Term.
  • If at any time you cancel your O2 All in Price Plan then you can continue to use the SIM that is in your data device at the applicable data sharing rate.
  • Additional charges apply if you use your O2 Broadband SIM card for other services. For additional rates see O2.ie
• If you opt to increase your data or Share your data the increased or shared allowance is suitable for use whilst in the Republic of Ireland only and excludes data usage while roaming. You must remove the default data included in your O2 All in Price Plan to avail of an increased or shared data allowance. Unused data does not carry forward to the next billing cycle.

Seeing as O2′s online upgrade eligibility robot is having some trouble, here’s the list of upgrade prices via the O2 Forum:

If you an existing customer and have a Silver upgrade, or if you are joining O2 on the All in 250, the cost is €199 for the 16GB iPhone 4S, €299 for the 32GB iPhone 4S and €389 for the 64GB iPhone 4S.

If you are an existing customer and have a Gold upgrade or if you are joining O2 on the All in 400, the cost is €149 for the 16GB iPhone 4S, €249 for the 32GB iPhone 4S and €329 for the 64GB iPhone 4S.

If you are an existing customer and have a Platuim upgrade or if you are joining O2 on the All in 700, the cost is €99 for the 16GB iPhone 4S, €199 for the 32GB iPhone 4S and €279 for the 64GB iPhone 4S.

If you are an existing customer and have a diamond upgrade or if you are joining O2 on the All in 900, the cost is €99 for the 16GB iPhone 4s, €199 for the iPhone 4S 32GB and €279 for the iPhone 4S 64GB.

Meanwhile, the tarrif mystery continues with the paltry standard data allowance maxing out at 700MB on the top bill pay plans. To see the price of data add-ons, it looks like you need to toggle between the 2 buttons at the top of the page here: